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I'm Rachel :)

A boutique digital marketing agency

So What Marketing is a full service boutique marketing service for small to medium sized businesses and start ups who are selling B2B (business to business marketing). With over 15 years big brand B2B experience, and 4 years' helping  small to medium sized businesses, the So What Marketing team are passionate that your marketing should be adding value. We help business with all areas of digital marketing from content creation and seo, email marketing, design and social media management to your overall marketing strategy.

Cross-Sector Marketing Experience

You can expect help and support to make audience connections that convert to sales. We're putting various activities to the test daily, across our clients projects, adjusting and resetting, meaning that we are on top of what works (so you can expect to be too).  We work with clients by either slotting into their business as a marketing service, where they might not have the marketing expertise or bandwidth to manage their digital marketing. We also work with clients to help them to identify where they can make improvements to their digital marketing efforts in order to grow their business.

Start Seeing Digital Marketing Results: Work with us in 3 distinct ways

We make quality digital marketing activities affordable for businesses. Find out how you can work with So What Marketing and focus your business on the right activities to convert more sales and grow your customers' lifetime value.

DIY Marketing

Done By You

You want to maintain control of your marketing, you like learning new things and you are looking for some guidance in what you should be focussing on.

Choose from our packages that suit your needs, from a light touch, to guided sessions, templates and follow up. Prices range between £250 - £500.

Ideal for you if: 

  • You don't want to commit to a monthly marketing fee

  • You want to learn the skills to do it yourself

  • You need help to set up templates or understand how to place an ad

  • You want to learn the latest best practise in marketing your business to place you ahead of your competition

Marketing Services

Done For You

You would like to be able to focus on what you do best; running your business. You work with us on a project basis or we work as your marketing department.


Packages start at £500, everything is bespoke to you and your client base, as you have specific needs for your business and one size never fits all!

Ideal for you if:  

  • You would like someone else to manage the marketing for you

  • You want to maintain and element of control but don't want to spend the time implementing

  • You are looking for a bespoke service, rather than a limited number of options that don't fit your business needs.

On Demand - Learning


If you are looking to learn more about marketing, social media, how to create great graphics with shortcuts, how to carry out your website review, a marketing audit, or how to improve your organic SEO then you'll find all that you need here.

You can choose from a number of short video courses to fit around you. All delivered by video and available on our members platform.

Ideal for you if: 

  • You want to learn how to improve your marketing by yourself

  • You want to learn at a time that suits you, rather than meeting with someone

  • You are interested in the latest best practise in digital marketing

What People Say

"Rachel has managed our social media, promotions and advertising with flair. She brings a thoughtful strategic outlook to all of her work. I would be delighted to recommend her"

Fiona Jack, MD

Working with So What Marketing can help you grow your business

Full Marketing Service (Marketing Delivered For You)

Offering a full marketing service, where we run the whole marketing function, or help SMEs with their marketing by focussing on one area of their marketing or project. This enables you to focus on running your business. We cover all elements of digital marketing. Details are further down this page and plans and pricing can also be found here. Prices start from £750 per month

Training and Strategy Sessions (Marketing Done By You)

This is for you if you are interested in being able to carry out the activities yourself. You can find out more about our packages here in summary:

  • Harmony - free strategy call (30 minutes)
  • Revitalise - 1 hour power hour call - to cover any area of your marketing, new business pitches, presentation reviews or any integration issues with your email and website
  • Invigorate - Marketing strategy plan and a 1 hour call to go through the main elements and how you can move forward
  • Energise - 2 hour call to launch your marketing strategy includes templates and a follow up 2 hour review to ensure all is working for you and trouble shooting any challenges

Marketing Strategy To Plan Your Digital Marketing Campaigns

Not sure where to start with your marketing or how your marketing will deliver the sales (conversions) that you are after? We'll go through a marketing audit of where you are and how you can move forward effectively.

SEO Content To Stand Out Above Your Competition

Keyword rich and SEO worthy content. We identify how your competitors are performing, from their best pages and content. We work on your on page SEO content to identify the organic keywords and long tail phrases you need to set your business apart and featuring higher up the ranking.

Social Media Management and Design

From posts design and scheduling to branding and engagement packages. Full details of services here. Pricing starts from £500 per month. See some examples of designs here.

Email Marketing Automation and Strategy

If you're looking for automation strategies to convert your email subscribers, or starting with a lead magnet strategy to grow your list, you'll find what you need here. We work strategically to create campaigns to suit your subscribers interactions with your emails, identifying and growing engagement throughout your email marketing.


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Northamptonshire based, working remotely and serving clients UK wide

Tel:  07718302886     |

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